Sales Experience with The Globe

During the 2016-2017 school year, Autumn was the Business Manager for the Point Park Globe. While in this position, she helped to establish the online advertising option for ppuglobe.com, including the sizing and pricing of the sidebar ad.

In the fall semester, she generated a total of $3,670 in print advertisements with 15 different clients.

In the spring semester, after the launch of online advertisements, she generated a total of $3,600 in print advertisements and $440 in online advertisements with 13 different clients.

Her clients ranged from In-House clients like Graduate Admissions to external clients like Pittsburgh Tattoo Company. She maintained contact with clients throughout the semester with email and phone calls.

She communicated the three different ad rates (Standard, In-House, and Club) to these clients in cold-calls and emails at the beginning of each semester. She would use the Media Kit designed by her and the editors as a guide for clients to learn more about the organization.

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