World Vision Portfolio

World Vision PortfolioSpring 2016 – Autumn created a Public Relations portfolio for World Vision during a group assignment for Intro to Public Relations and Advertising. She was apart of a Public Relations “Agency” called MACH (along with Megan Thorpe, Carrie Reale, and Hannah O’Toole), that took on World Vision as a client. They created a plan that would allow for World Vision to add more to their media and to focus on informing their publics about the organization through newsletters, kiosks in malls as well as booths at local events such as farmer’s markets and Fish Frys in the Pittsburgh area. Autumn personally worked on conducting a survey that would allow the group to get an idea of what people know about the organization and what people would like to see from the organization. She also did secondary research on different media attention about World Vision.

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